T: +44 (0)1759 304200
E: sales@detectamet.com

Detectamet’s brand refresh FAQs -

can you detect the difference?

 

 

Detectamet is excited to unveil our new dynamic brand refresh. The same innovative safety solutions, now with the style to match. After all, precision engineered products deserve a precision engineered brand. 


You can check out our new look in all its glory, here.  


Now, as a valued customer and partner, you’ll naturally have a number of questions about what this means for you. Well, in short, it is the first phase of enhancing your experience with Detectamet. 


To help explain everything you need to know, the DetectaTeam has created this handy guide. It’s designed to answer your questions and walk you through the exciting changes, ensuring you understand how our brand refresh will continue to support and benefit your business.

Why change?

For the past 21 years, we’ve been hard at work innovating food safety solutions. And in all that time, we’ve never stood still.

At Detectamet, we’re proud of our heritage, our team and everyone who has helped shape our journey. Our old logo? We love it. It represents years of growth, evolution and pushing boundaries. But just as your business never stands still, neither do we.

That’s why we’re excited to roll out our brand refresh. This is a statement of intent, reflecting our commitment to lead, innovate and keep you ahead of the food safety curve.

After all, change is good. Change is progress.

FAQ: General Brand Refresh Questions

What updates are being made?

The updates include a new logo and brand identity. This is the precursor to an updated website and refreshed marketing materials - both of which we're pleased to say are in the pipeline.

Will the quality of your products or services change?

The quality of our products and services will remain the same, if not better. Our commitment to delivering high-quality, reliable and innovative solutions remains unchanged. We now have a brand that is as innovative and reliable as the Metal Detectable & X-Ray Visible solutions you've come to rely on and trust.

How will the brand refresh affect existing customers?

Existing customers will not experience any disruption in service or product availability. All current agreements and support will continue as before. This brand refresh is aimed at improving your experience with us.

Has Detectamet been bought out or is there new leadership?

Detectamet has not been bought out. There is no change in ownership or leadership. Our brand refresh is entirely focused on updating our brand identity to better reflect who we are today and our vision for the future.

FAQ: Product-Specific Questions

Are the product names or specifications changing?

Some products might be updated to align with our new branding, but the specifications and quality will remain unchanged. Any changes will be clearly communicated to ensure a smooth transition.

Will there be new products introduced as part of the brand refresh?

Yes, we are always looking to introduce new products and features that align with our commitment to innovation and meeting customer needs.

How will the brand refresh affect product availability and delivery times?

There will be no impact on product availability and/or delivery times. Our operations will continue as usual, ensuring timely delivery of all orders.

FAQ: Company Communication and Support Questions

Who can I contact if I have questions about the brand refresh?

You can reach out to your dedicated Key Account Manager via phone, email or our website. We are here to answer any questions and provide support during this transition.

Will contact information for the company change?

No, our contact information will remain the same. You can continue to reach us through the existing phone numbers, email addresses and through our website.

How will you communicate updates about the brand refresh to customers?

We will communicate updates through our website, email newsletters, social media channels and through direct communications with our customers. Please make sure you are subscribed to our updates to receive the latest information.

FAQ: Brand Perception and Market Position Questions

How will the brand refresh affect Detectamet's market position?

This brand refresh is designed to strengthen our market position by showcasing our commitment to innovation, quality and customer satisfaction. We aim to enhance our brand recognition and reputation within the industry.

Why should I continue to trust Detectamet after the brand refresh?

Detectamet remains dedicated to maintaining the trust and confidence of our customers. Our core values and commitment to providing high-quality, reliable products and services have not changed! This brand refresh is an evolution to better serve you and meet industry demands.

FAQ: Timeline and Transitional Phase Questions

When will the brand refresh be fully implemented?

The brand refresh process will be fully implemented over the next six months or so. We are taking a phased approach to ensure a smooth transition and we will keep you updated every step of the way.

Will there be any inconsistencies during the brand transition?

As we transition, there might be instances where you see both the old and new branding. For example, some products might still carry our old packaging while others feature the new design. We are working diligently to update everything and we aim to minimise any inconsistencies during this period.

What should I expect during the transitional phase?

During the transitional phase, as mentioned above, you may notice a mix of old and new branding across our products, packaging and marketing materials. This is a normal part of the process as we work to update everything in line with the new brand. We appreciate your understanding and patience as we make this shift.

To summarise

Our brand refresh represents a bold and strategic evolution that reflects our ambitions for growth and our commitment to innovation.

This brand refresh is much more than an exercise in updating our visuals; it signifies a deep-rooted shift in how Detectamet approaches the market, ensuring that our brand and business remains relevant, adaptable and customer-focused.

By modernising our visual identity, streamlining customer experiences and reinforcing our dedication to quality, we are positioning Detectamet for a future of continued success and global expansion.

As we move forward, we remain dedicated to building trust, supporting our customers and keeping food safety at the heart of everything we do.

So, the plan is that the only differences you’ll detect will be improvements!


Click the link to see our new brand refresh in all its glory.

For further information, please contact:

  • Mason Tendal
  • Head of Product & Sales Development
  • mason.tendal@detectamet.com 

Unit 1, Halifax Way Pocklington 

Industrial Estate York, YO42 1NR, UK 

+44 (0) 1759 304200